Our Executive Management has more than 100 years of experience with US, Canadian and European Fortune 500 companies whose success have been based on excellence in innovation, engineering, quality and customer service. This experience and dedication is now actively at work for Bat-Caddy.

Peter Hanneforth
President & Owner

Peter founded Bat-Caddy in 2004 and is responsible for General Management working out of Novato, CA. Previously he held positions as Executive Vice President for the $700 Mio Surface Technology division of the Swiss Sulzer Corp and in various Management positions for US Fortune 500 company Corning, Inc.

During his tenure with multi-national corporations Peter gained experience in a number of industries, mainly in Marketing, Sales, Business Development, Corporate Planning, Consulting and Business Management functions. During his career and education he has worked and lived in multiple countries on four continents and traveled extensively throughout the world.

Peter is also the former President of TSS, an affiliate society of ASM International, the Materials Information Society, as well as the General Chairman of various international scientific conferences. He holds a graduate degree in Economics and Business Administration from the European Business School University for Economics & Law (ebs) in Wiesbaden, Germany and attended the MBA program of the Thunderbird School of Global Management in Phoenix, AZ.

His passion for the game of golf, his entrepreneurial spirit and his strong dedication to and experience in excellence in business management, innovation, engineering, quality, and customer satisfaction has led him to realize his vision for Bat-Caddy ("Battery-Caddy"). This innovative product enables any golfer to have the same experience and enjoy the same benefits of walking the course and playing the game just like the PGA Tour Pros do! Save Your Energy For the Game!

Peter Hanneforth is being supported by a very experienced Bat-Caddy Management Team of senior Professionals in the field of Business Management, Customer Service, Marketing, Sales, Engineering, Manufacturing, Quality Control, Finance and Administration.

The Bat-Caddy Management Team consists of:

Kathy Cordaro
Director North American Sales & Retail Marketing, Saint Augustine, FL

Kathy joined Bat-Caddy in 2010 and after having initially managed the company's administrative functions, she became Director North American Sales & Retail Marketing.

With over 27 years in sales and marketing functions in various industries, including the start-up of two corporations, Kathy has brought relative and sought after aspects to Bat-Caddy. She has considerable experience in sales and marketing management, SEM/SEO and online marketing as well as advertising, such as print/radio and TV. She also has extensive experience in customer service, as well as in IT and various computer software applications. In addition, her background includes 13 years of working with the Pro Football Hall of Fame. Working with and managing the communications committee for the Induction ceremonies and festivities surrounding it, including holding the position of Chairperson for a number of years. Her volunteer background includes working with TPC Sawgrass in Ponte Vedra Beach, FL, along with Special Olympics and many other civic organizations, including holding the position of President for several of these.

Her sales and management background is a strong asset to Bat-Caddy as her diversity to her position enables her to be a strong link between the customer and the corporation.

Paul Guzman
Director Corporate Marketing & Distribution; Managing Director, West Coast; Novato, CA

Paul joined Bat-Caddy first as Manager, Customer Service & Logistics West Coast in April 2018 and was promoted to Managing Director West Coast in June 2018. In August 2020 he took on the additional role of managing the Corporate Marketing & Distribution function. Over the last 25 years he has worked in every facet of sales and customer service. His last 12 years he was a General Manager in the Home Services/Plumbing industry where he was involved directly with customers on a daily basis, and also directly responsible for creating customer service and retention programs to ensure continued growth and profitability. His experience also includes all facets of Operations, Sales, Marketing, and Personnel. He has a successful track record developing, and implementing systems to increase productivity, efficiency, and profitability. This is all built on a hands-on, team focused mentality, which Paul believes is the key to the most important thing: Working with an amazing team and having our customers love us! He also is an avid golfer and loves technology and "fixing things" which certainly will help him in his new role. Paul resides with his family in Marin County, CA.

Jeff Adams
Managing Director Northeast/East Coast Operations; Bethlehem, PA

Jeff has joined Bat-Caddy in January 2020 to direct our Northeastern Operations. For more than thirty years in his professional career, Jeff Adams has held positions in Manufacturing, Engineering, R&D, Quality, Customer Service, and Project Management in both the specialty chemicals and pollution abatement industries. Jeff looks forward to employing his vast experience in customer service, resource management, and problem solving to maintain the efficient and effective operation of the Bat-Caddy Northeast/East Coast operation in support of the greater Bat-Caddy business.

Jeff is a native and a lifelong resident of the Lehigh Valley region of Pennsylvania. When not passionately working to improve his golf game, Jeff enjoys a variety of recreational activities with his wife and family, and is actively involved in his church and number of local community service organizations.

Ron Zelezen
Executive Advisor & Director Special Projects (semi retired); Bethlehem, PA

After having been essential in Bat-Caddy's growth story since the early days in 2007, Ron semi-retired from his position as Managing Director Service & Logistics Center Northeast in 2015. In his new role he is leading special strategic projects related to continuous improvement of Bat-Caddy's product portfolio, customer service excellence and strategic market positioning. He is located in our Bethlehem, PA facility.

Ron has had a successful 30+ year career in manufacturing & operations management. He started his career as a floor supervisor with Burron Medical, a small local manufacturing company of medical devices, culminating as Vice President Manufacturing of a $200 Mio division of the multi-national B. Braun Medical company. During his tenure he became part of a Management Team that grew a $3 Mio family owned business into a $200 Mio multi-national division. He was involved in all aspects of overseeing a rapidly expanding manufacturing facility, including plastic injection molding, assembly & packaging lines, industrial engineering, plant engineering & layout, quality control, budgeting, as well as human resources and management development.

After retiring from B. Braun, he joined BatCaddy in 2007. In his professional life, he most enjoyed working for a small organization where you can make a real difference. Bat-Caddy has been a perfect fit for his experience and professional skill set, as well as his ambition to get involved with golf, a sport he truly loves.

Ron graduated from Moravian College in 1972, with a Bachelor's degree in Business-Economics. He is devoted to his family and community. He and his wife Marie have resided in Bethlehem, PA all of their life and are very active within the community. Most importantly, their 3 children and 9 grandchildren also reside locally and are the focal point of their personal lives.