Management

Our Executive Management has more than 100 years of experience with US, Canadian and European Fortune 500 companies whose success have been based on excellence in innovation, engineering, quality and customer service. This experience and dedication is now actively at work for BatCaddy.

Peter Hanneforth
President & Owner

Peter founded BatCaddy in 2004 and is responsible for General Management working out of Novato, CA. Previously he held positions as Executive Vice President for the $700 Mio Surface Technology division of the Swiss Sulzer Corp and in various Management positions for US Fortune 500 company Corning, Inc.

During his tenure with multi-national corporations Peter gained experience in a number of industries, mainly in Marketing, Sales, Business Development, Corporate Planning, Consulting and Business Management functions. During his career and education he has worked and lived in multiple countries on four continents and traveled extensively throughout the world.

Peter is also the former President of TSS, an affiliate society of ASM International, the Materials Information Society, as well as the General Chairman of various international scientific conferences. He holds a graduate degree in Economics and Business Administration from the European Business School University for Economics & Law (ebs) in Wiesbaden, Germany and attended the MBA program of the Thunderbird School of Global Management in Phoenix, AZ.

His passion for the game of golf, his entrepreneurial spirit and his strong dedication to and experience in excellence in business management, innovation, engineering, quality, and customer satisfaction has led him to realize his vision for BatCaddy ("Battery-Caddy"). This innovative product enables any golfer to have the same experience and enjoy the same benefits of walking the course and playing the game just like the PGA Tour Pros do! Save Your Energy For the Game!

Peter Hanneforth is being supported by a very experienced BatCaddy Management Team of senior Professionals in the field of Business Management, Customer Service, Marketing, Sales, Engineering, Manufacturing, Quality Control, Finance and Administration.

The BatCaddy Management Team consists of:

Kathy Cordaro
Director North American Sales & Retail Marketing, Saint Augustine, FL

Kathy joined BatCaddy in 2010 and after having initially managed the company's administrative functions, she became Director North American Sales & Retail Marketing.

With over 27 years in sales and marketing functions in various industries, including the start-up of two corporations, Kathy has brought relative and sought after aspects to BatCaddy. She has considerable experience in sales and marketing management, SEM/SEO and online marketing as well as advertising, such as print/radio and TV. She also has extensive experience in customer service, as well as in IT and various computer software applications. In addition, her background includes 13 years of working with the Pro Football Hall of Fame. Working with and managing the communications committee for the Induction ceremonies and festivities surrounding it, including holding the position of Chairperson for a number of years. Her volunteer background includes working with TPC Sawgrass in Ponte Vedra Beach, FL, along with Special Olympics and many other civic organizations, including holding the position of President for several of these.

Her sales and management background is a strong asset to BatCaddy as her diversity to her position enables her to be a strong link between the customer and the corporation.

Paul Guzman
Director Corporate Marketing & Distribution; Managing Director, West Coast; Novato, CA

Paul joined BatCaddy first as Manager, Customer Service & Logistics West Coast in April 2018 and was promoted to Managing Director West Coast in June 2018. In August 2020 he took on the additional role of managing the Corporate Marketing & Distribution function. Over the last 25 years he has worked in every facet of sales and customer service. His last 12 years he was a General Manager in the Home Services/Plumbing industry where he was involved directly with customers on a daily basis, and also directly responsible for creating customer service and retention programs to ensure continued growth and profitability. His experience also includes all facets of Operations, Sales, Marketing, and Personnel. He has a successful track record developing, and implementing systems to increase productivity, efficiency, and profitability. This is all built on a hands-on, team focused mentality, which Paul believes is the key to the most important thing: Working with an amazing team and having our customers love us! He also is an avid golfer and loves technology and "fixing things" which certainly will help him in his new role. Paul resides with his family in Marin County, CA.

Justin Moyer
Managing Director Northeast/East Coast Operations; Bethlehem, PA

Justin joins the BatCaddy team with 20 years of experience in the Motorsports and Racing industry. Over these years he has traveled across the U.S. in conjunction with the Nascar, NHRA, SCCA, and Dirt Track circuits as part of the Penske Racing and Competition Tire/Goodyear Racing teams. His responsibilities were working in sales, customer service and managing track operations. When not at the racetracks, Justin was in charge of warehouse and shipping operations, as well as fleet management. He has always been successful at cultivating and maintaining customer relationships and attributes that to a help-first, hands-on mentality. This attitude has also served him well with his internal teams- never ask anyone to do what you aren't willing to do yourself. He is thrilled to be starting this new chapter with BatCaddy. Justin lives in Schuylkill County, PA with his wife, Julie and enjoys getting out on the golf course, off-shore fishing and just enjoying the great outdoors.