Our Executive Management has more than 100 years of experience with US, Canadian and European Fortune 500 companies whose success have been based on excellence in innovation, engineering, quality and customer service. This experience and dedication is now actively at work for BATCADDY.
Peter Hanneforth
President & Owner
Peter founded BATCADDY in 2004 and is responsible for General Management working out of Novato, CA. Previously he held positions as Executive Vice President for the $700 Mio Surface Technology division of the Swiss Sulzer Corp and in various Management positions for US Fortune 500 company Corning, Inc.
During his tenure with multi-national corporations Peter gained experience in a number of industries, mainly in Marketing, Sales, Business Development, Corporate Planning, Consulting and Business Management functions. During his career and education he has worked and lived in multiple countries on four continents and traveled extensively throughout the world.
Peter is also the former President of TSS, an affiliate society of ASM International, the Materials Information Society, as well as the General Chairman of various international scientific conferences. He holds a graduate degree in Economics and Business Administration from the European Business School University for Economics & Law (ebs) in Wiesbaden, Germany and attended the MBA program of the Thunderbird School of Global Management in Phoenix, AZ.
His passion for the game of golf, his entrepreneurial spirit and his strong dedication to and experience in excellence in business management, innovation, engineering, quality, and customer satisfaction has led him to realize his vision for BATCADDY ("Battery-Caddy"). This innovative product enables any golfer to have the same experience and enjoy the same benefits of walking the course and playing the game just like the PGA Tour Pros do! Walk Like A Pro!
Peter Hanneforth is being supported by a very experienced BATCADDY Management Team of senior Professionals in the field of Business Management, Customer Service, Marketing, Sales, Engineering, Manufacturing, Quality Control, Finance and Administration.
The BATCADDY Management Team consists of:
Vice President, Marketing & Distribution
Paul joined BATCADDY first as Manager, Customer Service & Logistics West Coast in April 2018 and was promoted to Managing Director West Coast in June 2018. In August 2020 he took on the additional role of managing the Corporate Marketing & Distribution function. Over the last 25 years he has worked in every facet of sales and customer service. His last 12 years he was a General Manager in the Home Services/Plumbing industry where he was involved directly with customers on a daily basis, and also directly responsible for creating customer service and retention programs to ensure continued growth and profitability. His experience also includes all facets of Operations, Sales, Marketing, and Personnel. He has a successful track record developing, and implementing systems to increase productivity, efficiency, and profitability. This is all built on a hands-on, team focused mentality, which Paul believes is the key to the most important thing: Working with an amazing team and having our customers love us! He also is an avid golfer and loves technology and "fixing things" which certainly will help him in his new role. Paul resides with his family in Marin County, CA.
Senior Director, Global Sales
Kathy joined BATCADDY in 2010 and after having initially managed the company's administrative functions, she became Director North American Sales & Retail Marketing.
With over 27 years in sales and marketing functions in various industries, including the start-up of two corporations, Kathy has brought relative and sought after aspects to BATCADDY. She has considerable experience in sales and marketing management, SEM/SEO and online marketing as well as advertising, such as print/radio and TV. She also has extensive experience in customer service, as well as in IT and various computer software applications. In addition, her background includes 13 years of working with the Pro Football Hall of Fame. Working with and managing the communications committee for the Induction ceremonies and festivities surrounding it, including holding the position of Chairperson for a number of years. Her volunteer background includes working with TPC Sawgrass in Ponte Vedra Beach, FL, along with Special Olympics and many other civic organizations, including holding the position of President for several of these.
Her sales and management background is a strong asset to BATCADDY as her diversity to her position enables her to be a strong link between the customer and the corporation.
Managing Director, Northeast/East Coast Operations
Pete joined BATCADDY in April 2022, continuing his life-long career in the golf industry. His journey began in high school as a pro-shop attendant at a local PA country club where, after studying Agronomy and Environmental Science at Delaware Valley University, he became the Golf Course Superintendent. He held that position for over 20 years developing his meticulous attention to detail and commitment to golfer satisfaction. He continues to build upon those attributes and grow both professionally and personally with BATCADDY. Pete believes in a "family first" approach, demonstrating this with both internal and external customers, employees, and at home. He strives to ensure that all customers feel comfortable knowing they are a proud part of the BATCADDY family. With a strong commitment to community service, Pete has been a volunteer firefighter since 1999, serving as Assistant Chief of the Aquashicola Volunteer Fire Company since 2007. He also enjoys spending time with his family. Family trips, attending his children's sporting events and activities, and hunting with his son and father are his favorite pastimes. Pete lives in Carbon County, PA with his wife, Kelly and their children, Cecelia and Alex.
Director, Finance & Administration
Tanya is an accomplished professional with a graduate degree in Economics and Management and a Masters in Business Administration, specializing in Finance from the University of Manchester Business School, UK. Over the course of her career, she has held various executive positions in the banking and finance sectors, including General Manager and Vice President, as well as Business Management positions in consumer goods companies.
Notably, Tanya has been instrumental in the growth of several start-up corporations, and has led significant banking mergers and acquisitions. She has extensive experience in financial operations, risk assessment, strategic planning, sales and marketing, business development, and corporate finance. She is known for her strong work ethic, precision, and commitment to excellence in every project she undertakes.
Tanya has been a passionate and dedicated golfer for over 20 years. Her other hobbies include outdoor activities like hiking and boating as well as a passion for and in-depth knowledge about wine, for which she also has multiple professional degrees. She currently resides in Sausalito, CA.
Director, Ecommerce & Information Technology
Tim joined BATCADDY as Director of Ecommerce & Information Technology in October 2024, after working with the company as an independent contractor and technology consultant since 2012. Tim brings more than 30 years of personal and professional experience in computer and internet related technologies, often noting that he's "been cruising the information superhighway since it was little more than a dirt road". What started as a hobby in the 1990s quickly grew into a passion for website design and development that soon shifted to a focus on ecommerce during the 'dot-com boom'.
Growing with the industry as it evolved from its humble beginnings has exposed him to countless platforms, services, languages and techniques, allowing him to thoroughly understand and effectively deploy solutions for modern day website and ecommerce challenges. Tim also has considerable experience in management, marketing, warehousing and distribution, uniquely positioning him to understand and support BATCADDY's business along with the rapidly growing BATCADDY family of walking golfers. When not spending seemingly endless hours at the keyboard, you'll often find him simply enjoying the peace and quiet from his ranch in Texas.